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Set up in 2007, its titles include FarmVille, Mafia Wars, Words With Friends, CityVille and Drop7. Estimates put its value at a cool $20 billion. Pincus' letter was published in the wake of Zynga's decision to register for an IPO – where it makes shares available to the public for the first time. With programs like our Sweet Seeds for Haiti, our players have touched people around the world." Zynga Cityville - Are you ready for the next FarmVille Zyngas latest creation, ingeniously titled CityVille, allows users to build their very own online. Through our players have purchased social goods, raising more than $10 million for those in need from tornado-stricken communities in Alabama to earthquake survivors in Haiti. We want to help the world while doing our day jobs. This allows us to continually iterate, innovate and invest in the content our players love." We develop and operate our games as live services with daily, metrics-based player feedback. Our culture combines the creative with the analytical. This model aligns shareholder value with delivering the best player experience." We have created a new kind of customer relationship with new economics-free first, high satisfaction, pay optional. We’ve also found them to be more profitable. Free games are more social because they’re more accessible to everyone. Zynga provides links to numerous offers and promotions that purport to provide free in-game City Cash upon completion. And, currently, our 60 million daily active users interact with each other 416 million times a day." Historically, our players have created over 4 billion neighbor connections. Every week our teams test new features to make our games more social. We want to build games to play with our parents, our children, our co-workers and our best friends." between launching FarmVille and CityVille, showing how far the genre has evolved, in this free video from GDC Online 2012. From the beginning, we have strived to lower the barriers to play in people’s lives. Zynga games are played, for the most part, online at Facebook.
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The insight was included in a letter to prospective shareholders from CEO and founder Mark Pincus promoting the company.Īccording to the note, which can be read in full on IndustryGamers, the following "operating philosophies" have been "fundamental" to Zynga's success:
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Zynga, the social gaming juggernaut responsible for FarmVille and its ilk, believes that games should be free to all. Download Latest CityVille Game APK 1.3.263 by Zynga Google Play APK & OBB Android Market, Turn a small town into a thriving metropolis and bring your city to CityVille 1.3.